Every household in the Marche has been, or is being given a leaflet about their water supply. This is an attempt to encourage people to use tap water instead of buying bottled water.

Italy leads the world in the amount of bottled water drunk per person. In 1989 it was 47 litres per person and by 2006 it had risen to 194 litres per person. This meant that in 2006 12 billion litres of bottled water were drunk. The production of plastic bottles meant the emission of about 910,000 tons of CO2 into the environment.

A litre of tap water costs 0.0017 cents while a litre of bottled water costs 30 cents. This means an average family will spend 250 euros on bottled water but only 1.60 euros if they drink from the tap.

And the tap water is safe to drink according to the leaflet. The tap water, by law, has to be treated but leaving a jug of water to rest for a couple of hours in the fridge will improve the taste of the water.

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